Recruitment for Social Media Manager at Binance (Lagos) – Bachelors Degree Holders


At Binance, we don’t work – we live it! No one ever asks you to work overtime or checks if you show up late in the morning. Those concepts don’t apply at Binance. We do whatever it takes to get whatever needs getting done. It ends up being a lot of overtime. We are always working. There is no off switch. If you have your sleeves rolled up and ready to sweat it for the long-haul, and be part of a team that will help to define finance for the world tomorrow, then read on. If not, you can save your lazy bum some reading.

You should do what you do best. Binance believes in leveraging people to their strength. We can’t guarantee we always have an opening for your particular skill set, but if you are good, we usually try hard to make you a seat in our rocket ship.


• 5+ years of experience in Social Media management
• 2+ years of marketing experience with blockchain/Web3 projects
• Solid experience managing external suppliers
• Experience with data-driven content creation, including SEO-driven content marketing
• Excellent copywriting skills, and spoken English
• Hands-on, proactive and diligent
• Keen interest in Crypto, Blockchain, DeFi, NFTs, and Metaverse (Decentraland, Cryptovoxels, The Sandbox, etc.)
• Be process-driven, detail-oriented but also pragmatic and service-focused
• Competent working in a fast-paced environment with multiple stakeholders
• Keep open lines of communication, collaborate with other teams and suppliers
• Be able to work in a remote, distributed team

Desired Skills:
• Good eye for high quality design
• Have good contacts with leading KOLs in the crypto space (DeFI, blockchain gaming)
• Other European languages are a bonus
• Comfortable using decentralized Crypto software such as Metamask, TrustWallet, DEXs Liquidity Pools, etc.

Working at Binance

• Do something meaningful; Be a part of the future of finance technology and the no.1 company in the industry

• Fast moving, challenging and unique business problems

• International work environment and flat organisation

• Great career development opportunities in a growing company

• Possibility for relocation and international transfers mid-career

• Competitive salary

• Flexible working hours, Casual work attire



• Co-create and implement the Social Media strategy for BNB Chain, ensuring branding and messaging consistency across all touchpoints – and across the different entities in the ecosystem
• Deliver high quality and highly engaging content, foster a dialogue with the community on all channels
• Develop repeatable formats and evergreen contentImprove brand messaging, thought leadership, and content creation according to our target audiences through a data-driven approach
• Collaborate with the rest of the Marketing team on digital campaigns, through an SEO-driven content creation strategy
• Develop an internationalization strategy, building upon the existing focus on anglophone countries, and counting on our Martians for support
• Work with internal and external designers, copywriters, and video makers to ensure highly engaging graphic and motion design assets are produced for our target audiences
• Oversee high quality engagement with KOLs, reinforcing the visibility of our brand through their followers
• Manage Twitter, Telegram, Discord, Reddit and LinkedIn as primary channels; potentially add new ones, that appeal more broadly to a general audience
• Collaborate with the rest of the marketing team to ensure the team is well aligned with Growth and Community, and making the best use of data-driven insights
• Collaborate with team leads in Engineering, Business Development, and other entities in the BNB ecosystem to deliver relevant and consistent campaigns and User Experience
• Work with HR on Employer Branding initiatives for LinkedIn
• Provide regular reports and insights to the wider Marketing team and Leadership


Brand management, Business strategy, Digital content development and editing (social media, blogs, etc.), Marketing


Bachelor’s degree

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