How I make N225,000 Naira From the Internet Every Month



Diageo Nigeria Job: Vacancy for Brand Manager, Johnnie Walker



Diageo is currently recruiting for Brand Manager, Johnnie Walker
Brand Manager, Johnnie Walker
Reports to Marketing Manager, Spirits/RTD Diageo Brands Nigeria

Purpose:

* To represent the Johnnie Walker Trademark plan for Nigeria
* Implement and be accountable for execution of the Johnnie Walker Trademark GAME Plan to achieve or exceed targeted NSV, market share and volume objectives for DBN while managing A&P to plan.
* Continually identify and quantify new growth opportunities for the portfolio based on consumer insights
* Work closely with the General Manager DBN and Marketing Manager, Spirits & RTD to grow the portfolio opportunities for DBN.
* Work with the WASp Hub Team to search & spin on growth drivers and lead the development of new growth drivers where agreed.
* To make Johnnie Walker the leading Premium Brown Spirits trademark in Nigeria in F11 and beyond.
* Identify and resolve issues around current brand performance.

Context/Scope:

* Diageo Africa’s vision is to be the most celebrated business in every market it operates.
* Shaping our spirits businesses in West Africa to seize the growth opportunity of doubling our profit on premium spirits and creating a fully integrated TBA business in every market.
* Johnnie Walker in F11 is a Total Africa strategic priority & Nigeria is one of 3 lead markets with launch of Africa Walking With Giants campaign.

This role is focussed on Diageo Africa’s ambitions to step-change its growth and investment on Spirits in Nigeria.

* This role will set & deliver the marketing plan for Johnnie Walker portfolio in Nigeria.  Developing imported Whisky is expected to be the no. 1 brand strategic goal for Nigeria and this role will work with Marketing Manager to lead & shape the region on this agenda.

Dimensions:

Financial

* Management and Accountability for implementation of A&P spend, Efficiencies and Evaluation across all Brand activities.
* Negotiate cost of 3rd Party Goods & Services suppliers with Procurement.
* Develops & executes plans against strategic growth opportunities.
* Maintains business critical controls & compliance documentation rigorously to ensure complete transparency across the Portfolio.

Top 3-5 Accountabilities:

* Assist and support the General Manager DBN and Marketing Manager Spirits to deliver the AOP growth aspirations in F11 and beyond.
* Support Spirits Brand growth with Marketing Manager by implementing the code for growth for Scotch.
* Support & inspire the rest of the Spirits & RTD Brand Teams as well as collaboratively support the DBN Customer Marketing team.
* Develop the local Game Plan and lead the category in the JUBP process.
* Lead the development & commercial implementation of annual Game Plan

Qualifications and Experience Required:

Qualifications
* University degree in marketing / business or other related discipline preferred though not essential. Postgraduate Qualifications is an advantage
* Proven ability to work under own initiative / pro-activity
* Clear understanding of Luxury & Lifestyle brand marketing.
* Proven and strong Brand and Trade marketing experience (4-6 years)

Key Experience

* Experienced level capability on all Marketing Functional capabilities
* Can demonstrate excellent Commercial judgement & acumen.
* Experience of working on Status brands & understanding of Execution standards required for the demanding consumer.
* Is experienced at managing key stakeholders nationally & internationally.
* Extensive experience of BTL & Experiential strategy development and implementation working with 3rd party agencies.
* Budget & cost control management

Please note: Only shortlisted candidates would be contacted.

To apply online click on the link below. Click ‘Search & Apply’; Select ‘Search Openings’ and enter the reference number 22876BR in the keyword field.
Click here to apply online



Download Job Alerts App for Android



Subscribe for Free Job Alerts

Enter Your Email Below:




Follow Us for Latest Job Updates:

Twitter:


Telegram:

Android App:

Facebook:


Job Alerts and Updates

Get Daily Updates via Email. Enter your email below and click "subscribe":

IMPORTANT: After submitting your email, go to your inbox or spam, check for our email and activate your subscription


Most Popular




Click Like to Join Us





Follow Us for Latest Job Updates:

Subscribe for Email Updates

Enter Your Email:

Follow Us for Job Alerts:

Twitter:


Telegram:


Android App:

Facebook: