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British American Tobacco (BAT) Nigeria Job: Vacancy for Brand Manager (Lagos)



British American Tobacco (BAT) Nigeria Job: Vacancy for Brand Manager (Lagos)

OM/WAA/NIG/ECE/26-08-10

Principal Accountabilities:
  • Recommend changes to brand programmes
  • Assist Brand Manager in the development of a strategic plan for respective brand(s)
  • Recommend brand attributes to be reinforced based on brand’s role in portfolio
  • Support definition of high level brand programmes
  • Assist Brand Manager in the development and execution of an operational brand plan
  • Recommend venues and communication channels
  • Support development of message content
  • Recommend schedule for brand events
  • Monitor implementation and results of operational brand plan
  • Monitor and report brand expenditure to ensure it does not exceed budget defined in operational brand plan
  • Analyse market research data in order to understand brand issues and market opportunities
  • Develop ideas on product innovation in order to achieve competitive advantage
  • Provide insights around brand strategy in the development/ implementation of trade programmes by Trade area
  • Also, work in conjunction with Trade area to ensure that product is correctly managed throughout the supply chain and brand programmes are effectively implemented by trade team in respective markets.
  • Select in conjunction with Marketing Service Team adequate touch points for designed brand programmes.
  • Liaise with Marketing Service Team to ensure smooth execution and evaluation of brand activities.
  • Close working relationship with Strategy Planning & Insights (SP&I) team to ensure contribution into research projects conducted in various end markets.
  • Develop close relationship with external agencies to ensure day-to-day activities related to brand programmes are performed with required quality and agreed cost & timescales as defined in operational brand plan

Knowledge, Skills and Experience:
  • Fluent in English and French Language(oral and written )
  • Knowledge of West Africa francophone markets would be an advantage
  • Experience in Brand Area is desirable
  • Consumer engagement and Brand programme development
  • Project monitoring and management
  • Managerial & Interpersonal Skills
  • Negotiation and influencing

Key Outputs:
  • Improvement in Consumer Disposition Funnel bottlenecks
  • Forecasting accuracy
  • Brand awareness and Imagery attributes ratings
  • Timely development/ implementation of programmes
  • Financial impact of programmes (e.g. ROI)
  • Sales volume and Market Share
  • Brand financials (e.g. P&L, margin)

Equity statement:

BAT is an equal opportunities employer. All candidates will be assessed on merit

How to Apply
Click here to apply online (you must register first)

Deadline
10th September 2010



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